Monthly Archives for April 2013

Customer, Customer, Customer

This week I traveled down in Palo Alto to attend Relay Ventures Strictly Mobile event thank you to John Occhipinti for inviting us to attend.  The event featured CEO speakers and panelists from Education, Healthcare, Connected Home and Enterprise mobile startups, I noted that one common theme kept being discussed throughout, focus on delighting your customer first & the business model will sort itself out.   In essence customer focus is paramount, without them there is no product or service.

The speakers ranged  from Sal Kahn, founder of Khan Academny, to Ken Gullickson, COO of Evernote.  Sal talked about how even today he is recording new lessons, one or two a day that are requested by email and comments from Kahn Academy students.  Sal described how he just focused on lessons and rudimentary tools before  he had figured out how to run Kahn Academy as a financially sustainable entity.  By keeping focused on what his “customers” ask for, his team of only 40  have acquired a base of  nearly 50 million students/learners.

Ken Gullickson talked about how Evernote keeps improving the basic “free” product and in doing so have reduced customer acquisition costs.  This is  because they see strong evidence that a sizeable percentage of customers who stopped using their free version takes a second look at Evernote.  By the time they do so, Evernote has added even more customer requested features and improved ease of use, hence, they’re  likely to cause the customer to stick, and their data supports this insight.  Ken literally made the point “worry about getting the product right first, it will naturally lead you to the right business model”.

Update: As I’ve been reminded by some old MS buddies, another key lesson from Ken’s talk is what we used to call “shipping is a feature” i.e. knowing when to release the product when it’s good enough and having the discipline to do so is a key skill for any product/service team.  Thanks for the reminder guys!

Too often we get caught up gaming the business model, monetization strategy etc. and forget the basic premise that a happy customer is the overarching goal, we all know what happens in social media in the hands of a not so happy customer.

So, my take away as an evangelist is to always remember that if your startup is wondering about what the right thing to do with your API, your newest program or feature in your tools, as an evangelist you’ve got the best feedback loop in town, your customer, i.e. your developer ecosystem.  Ask them and listen to what they say you should do.  It’s always easier to “sell” something that your customer helped you design be it your product, your platform API or programs, your results will speak for themselves.  Focus on *your* customers.

When is the last time you harvested your forum feedback?  When’s the last time you asked a question on your own forum?

Who’s responsible for…. Evangelism?

Today I read a tweet, that lead me to read a great blog post, that lead me to think once again about a subject that I’ve discussed once before.  Although the subject of the blog post is “Who’s responsible for sales?”, when you read this just do a mental cut and paste and substitute the word “Evangelism” for “Sales”.

In a company with a core platform offering, the same “we’re all in this together” mentality is required to build, evangelize, sell and support your API to developers much earlier in the cycle than putting your  product in the hands of your first customer.  In many ways, if you don’t think about the developer community as customer number one, you’re probably going to have a hard time offering customer number two, the consumer, any sustained differentiation.

I’ve touched on this once before in a previous post, bottom line, if a platform orientation is critical to your product or business success, then everyone on your team, better yet, your whole company, is an Evangelist.  While I’m an Evangelist all day, everyday, your whole firm needs to view developers as strategic partners, and your most important early audience and hence, treat each interaction with them as an opportunity to Evangelize.  Who knows, they may like what they see and turn into the best Evangelists of your platform.  This approach worked for us at BlackBerry, and I know if you’re committed, will also work for you.

In the US & ROW, Software Engineers in high demand

Like many of you, we at BlackBerry are competing to hire great Software Engineers in our locations around the world.  So, it’s worth noting just how in demand they are, in this report from US Labor Department data makes it pretty clear:

Electrical engineering jobs declined by 40,000 in the first quarter, and the unemployment rate in the category rose to 6.5%, based on an analysis of U.S. Labor Data by the IEEE-USA.

At the same time, the data showed that jobs for software developers are on the rise. The unemployment rate for software engineers was 2.2% in the first quarter, down from 2.8% in 2012, IEEE-USA said. Some 1.1 million software developers were employed during the first quarter.

What’s surprising to me is the increase of the unemployment rate of EE’s, given the growth of embedded devices one would suppose there would be a corresponding growth in hardware design skilled engineering as well.

In an earlier post I discuss all the countries we’ve received BlackBerry 10 apps from, as well as meeting with University officials, Computer Science is a highly sought degree everywhere in the world, hope to see it gain in popularity among US students.

Our takeaway as evangelists is to make our programs accessible to students and work closely with University Computer Science departments.  One example, we’ve found that hackathons are very engaging for students, and that working with student or University organizations make hackathons way more attuned to the students than our stand alone events and have been great sources for recruiting as well seeing all the great innovative app ideas.  This is good news for the Ecosystem.