Why I’m at NetApp

Making the move from BlackBerry/QNX was not an easy decision to make, so many great people and a ton of great work being done on the IoT products.  However, NetApp’s appeal to me is their concept of the Data Fabric.

It dawned on me while while working on an IoT cloud that Enterprise customers will be accumulating massive new datasets that reside on premise behind the firewall, in the public cloud or private clouds.  Giving customers the ability to easily manage their data across all three of these data locations is of high value, indeed it’s also high risk but high rewards if done well. Delivering on this customer scenario is absolutely what we’re working on here at NetApp.

Our first products for the cloud now reside in the Amazon AWS Marketplace, current customers will see product names that they know and use today.  However, this is just the first step towards delivering on NetApp’s Data Fabric vision, and while our customers can now use the same OnCommand data management tools to now manage their Data Fabric across all three data locations there’s much more to come.

I’ll be writing more about what we’re up to here, as well as what I see from my new seat out in the Ecosystem.

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Great Vision, Great Execution

I may be BlackBerry’s Evangelism Team’s Sensei, but I’m not the Sensei of all things smartphone or even mobile devices.  Lucky for me, I get to work every day with colleagues who literally invented the smartphone category.  For example, I just had dinner with colleagues from the Enterprise Products team at BlackBerry and gained insights about how the requirements of operating mobile devices connected to the Enterprise lead to what we think of as core BlackBerry strengths re: security and manageability.

What I’m struck by as I’ve learned more about the evolution of BlackBerry’s Enterprise products is how the team’s very forward looking initial product vision continues to make product feature decisions easy to make even in today’s BYOD world.   In fact, it appears to me this makes BlackBerry the most “BYOD Ready” platform on the market today, yet “BYOD” wasn’t on the radar when the team crafted their product vision many product cycles ago.

What can we learn from this as Evangelists?  As a team, a strong shared vision and mission provides clarity for the team every day, but especially in moments of crisis or indecision.  At BlackBerry our team’s mission is to “Make BlackBerry the best business partner for App Developers.”  Period.  To begin with, this means many different things to us, like are we making things easier, faster and more profitable for our developers?  Are we helping them see additional opportunities worldwide with their apps?  You get the idea.

Up front clarity of vision and mission enables you see more clearly your desired end point, hence, helps you reach your destination faster and with fewer detours and false starts.

What’s your team’s vision and mission?