Up until this week, we’ve reported that our BlackBerry 10 App Ecosystem was the fastest growing for a new smartphone OS launch, namely 70K apps at our announcement, and 100K a month later by the time actual phone hardware shipped. This week, we announced our growth rate continues, we’re up to 120K Z10 apps available in our BlackBerry World catalog today. Impressive work by our great Ecosystem, 50K apps added since BlackBerry 10 announce!
This however is only part of the story. Yesterday my boss Alec Saunders disclosed the other half, when you combine all the apps the team acquired last year, it’s over 250K apps for BlackBerry 10, BlackBerry OS (our old OS) and PlayBookOS! This is in one year, with the same team, both launching a new platform and continuing to work with existing app developers.
What did we learn during this last year? I’ve already covered many of the lessons here on my blog, but in this case much of the credit for BlackBerry OS goes to our great worldwide BlackBerry Developer Community, who’s commitment to share their BlackBerry OS expertise with others was truly outstanding. Many of these Community members are part of our BlackBerry Elite, recognizing the top BlackBerry App Developers around the globe. So, without working closely with our Developer Community, this last year would never have been possible.
Investing in your community pays multiple dividends. They are your best advocates and Evangelists, and by investing in them, they will reward you with strong support like we saw at BlackBerry. Do you have a Community recognition program? If so, do you talk to them every week? And more importantly, are you listening, they’ll tell you how things are really going out in your Ecosystem.